SHA Small Heath Alliance

Tucker

You keep saying it’s shit but that’s just your opinion.
The PSG kit does have the same design and it’s worth bearing in mind they stick with variations of it purely because that’s they’re brand and it’s recognised worldwide.

They have changed it around a lot since they started doing it though - offset thin red stripes, centred thin redstripes, tricolor stripe down the middle etc.

Tucker

You keep saying it’s shit but that’s just your opinion.
The PSG kit does have the same design and it’s worth bearing in mind they stick with variations of it purely because that’s they’re brand and it’s recognised worldwide.

You keep saying it's good but that's just your opinion.

The PSG kit works because the darker shade of blue compliments the white. Their "brand" also isn't a penguin at all, they fairly regularly piss about with their designs. Their brand is simply that they're the most well funded club in France.

If you show a blue and white penguin kit with no badge on it to anyone that isn't a Blues fan, they won't associate it with us. It's not "our brand", and if we're going to have one, it should be one where the ratio of blue to white is proportionate for a team that calls ourselves Blues, rather than a huge dominant white stripe down the middle with no long sleeves to allow more blue to be present.

Just reading a book about the early years of Small Heath Alliance, we trotted out in a half chocolate half cream shirt - now I’d definitely buy the long sleeve version of that one!

The 1971-75 penguin shirt only looked good because it had long sleeves and therefore achieved a great balance of blue and white.

..yeah this, the original penguin was iconic, all the rehashes of it have been shite, let's not go there again 😤

I qualified as a graphic designer and you're really working with colour balance here to make the style work. I'd continue the white through the shorts to enable the theme to work with either long or short sleeves. Make even more unique to us. Collars, trim and inset patterns would of course be tweaked.
We now have at least 3 strips a season so plenty of options for variety elsewhere. But the club needs to build a world wide brand, sell the brand make money to buy the top players to be able to win everything.

Yeh it just needs to be made definitive as opposed to a completely different kit every year for that very reason.

M’boro are another example whereby they never stray too far away from theyre trademark white hoop.

Tucker

You keep saying it’s shit but that’s just your opinion.
The PSG kit does have the same design and it’s worth bearing in mind they stick with variations of it purely because that’s they’re brand and it’s recognised worldwide.

It is shit

I quite like the penguin, but I don't have a clamour to bring it back for the sake of it, if it could be made to look really good then great, if not then fine.

As long as the away kit is yellow I'll be happy

El Mayor

Tucker

You keep saying it’s shit but that’s just your opinion.
The PSG kit does have the same design and it’s worth bearing in mind they stick with variations of it purely because that’s they’re brand and it’s recognised worldwide.

It is shit

It’s not shit

Tis

Tucker

El Mayor

Tucker

You keep saying it’s shit but that’s just your opinion.
The PSG kit does have the same design and it’s worth bearing in mind they stick with variations of it purely because that’s they’re brand and it’s recognised worldwide.

It is shit

It’s not shit

You keep saying it's not shit but that's just your opinion

number8

This - its iconic for a certain element of our fan base because we won promotion and had that forward line. We nicked the idea off Ajax and only had it for 5 seasons. I started watching us when we had a penguin kit but the 78 adidas one was miles better.

It was also the start of selling replicas. To make money a club needed a distinct design. Using a town's shield wouldn't cut it. It took a few years for distinctive badges to come on stream. In the meantime there were quite a few experiments. Palace and Rochdale had sashes. Cardiff and Portsmouth a couple of vertical stripes down the left, Workington down the middle. Sheff Utd edged their stripes in black. Oldham, Halifax, and Luton went to orange. York had a giant Y. And Blues, Carlisle, and Hearts copied the broad middle stripe.

This pining for nostalgia makes me wonder if I've strayed across the expressway

No I don’t?

This pining for nostalgia makes me wonder if I've strayed across the expressway

Quite the opposite. No one expects Blues to dig up a 1970's penguin strip for the coming season. I think the 70's ones are petty poor but I also think as the core branding it would be a very good move and could be done very well.

Yeh might thoughts especially with 150 yr stuff but apparently it’s shit never mind.