SHA Small Heath Alliance

As part of the 150th anniversary celebrations, Birmingham City Football Club are proud to unveil the new limited-edition Penguin collection.

[bcfc.com]

Birmingham City FC

As part of the 150th anniversary celebrations, Birmingham City Football Club are proud to unveil the new limited-edition Penguin collection.

[bcfc.com]

"Adult Shirt £30"

You mean shorts, don't you?

Shame there's no infant. My youngest is going to be livid when his brother gets one and he doesn't

£65 for something that will cost them about a fiver to make.

Looks nice though.

Would love one for my 3 year old grandson. Can't understand why they don't do a kiddies one, I think they'd surely sell more than adults and there wouldn't be too much price difference. Missing a trick here I think.

Very happy with the ST exclusive purchase window. Sounds like it's a limited edition. When they're gone they're gone. Something to reward the ST holders. Well done Blues

Rasputin

£65 for something that will cost them about a fiver to make.

Looks nice though.

What a thoroughly miserable outlook you have on life.

As are all football shirts. This will sell out so it is a supply and demand thing.

I agree though looks really good.

Rasputin

£65 for something that will cost them about a fiver to make.

Looks nice though.

You do understand that we've got to get revenues up to £50m+?

Rasputin

£65 for something that will cost them about a fiver to make.

Looks nice though.

The production cost of a typical £80 shirt is just £8, covering materials, labour, and transportation, with manufacturing usually taking place in Asia.

When a shirt is sold, the retailer, often the club itself, pockets £26.40, while the manufacturing brand receives £23.47. VAT accounts for £13.33, and the club earns a £4.80 license fee per shirt. Additionally, £2.40 per shirt is allocated for marketing purposes, and £1.60 goes towards local distribution.

https://www.footyheadlines.com/2023/07/full-breakdown-price-of-football-shirt.html

Saying something looks nice but is very expensive for what it is is miserable now?

Bless.

Dan

Rasputin

£65 for something that will cost them about a fiver to make.

Looks nice though.

What a thoroughly miserable outlook you have on life.

It’s non stop

What is the youth jersey?
I presume that will fit older children with the smallest size not dwarfing the average 8 year old?

I like that. I'm not a 'replica shirt' person at all, but this does take me back to the time when Blues were just about everything to me. The penguin brings back Latchford, Francis and Hatton, but also I immediately think of things like Bobby Hope, and Alan Campbell clutching the end of his sleeves for some reason. Lovely memories.

IIRC, the white band on the original penguin was wider than this - the colours look 'proper' and I like the way that (although I could have done without the branding, I get it!!) the brands colours are integrated into the white band.

I'll get that, I think - even if it's just as a memento.

I'd like to have picked this up on the way to Oxford tomorrow.
I'd probably have bought other tat as well to make it up to around £100.