Rags
The key thing about XG is that every football club in the country takes it seriously,
No they don't ... take Brentford, they looked at XG and found it to be deeply flawed so created a different measurement system which they use throughout all elements of the club.
XG IS shit ..... but only because it is flawed and doesn't dive deep enough.
Running 100m in plimsolls is better than running 100m in clogs ... but plimsolls are shit compared with proper track spikes
For a club that finds it deeply flawed they sure love talking about it
[
www.brentfordfc.com]
[
www.brentfordfc.com]
[
www.brentfordfc.com]
[
www.brentfordfc.com]
What Brentford actually do
On a recent episode of the Training Ground Guru podcast, Ben Ryan, Performance Director at Brentford, briefly touched on the club’s “Supremacy” rating. Ryan is not the data person at Brentford. His background is performance, culture and human development. He coached Fiji’s rugby sevens team to Olympic gold in 2016. His framing of the supremacy rating was not technical. It was about philosophy.
The Supremacy rating is similar to the xB Index, but way more more comprehensive and evidence based. Essentially, a single number (rating) that calculates a variety of metrics that Brentford believe are most important to win football matches. Deliver those consistently, and wins follow. It’s a closely guarded secret and Ryan obviously didn’t give it away on the podcast, so I’m speculating here, but I suspect Brentford use their “Supremacy” rating and associated metrics to determine everything downstream: tactics, coaching, recruitment, the academy, medical, sports science. Everything is optimised to increase those numbers.
I’m almost certain xG per shot is one of those metrics. Higher = better. I described it in this article: Brentford rank first for open play xG per shot across the five major European leagues and the Championship combined. Not first in the Premier League. First across 120 teams. Top 10 for fast break xG per shot. Top 10 for set piece xG per shot. There is no category where Brentford produce low-quality attempts. With the second-lowest wage bill in the top flight. This doesn't happen by accident. The club recruits, trains and sets up tactically to ensure that when Brentford shoot, it is from a high-quality position They do not speculate, they know exactly what they want to do when they attack.
The rating then becomes the anchor. Good results and the metrics look strong? Everything is working. Bad results but the metrics still look strong? Nobody panics, because the club trusts the process over the noise. Thomas Frank lost eight of his first ten matches at Brentford. Most clubs sack that manager. Brentford did not, because the underlying numbers said the performances were good. The points came.
It is not a generic data feed. It is a specific set of questions built on specific assumptions, interpreted consistently across the whole organisation. Data sits alongside human judgement. It does not replace it.
That is the thing the phrase “data-led” almost never captures.
As mentioned by [
xbirmingham.substack.com] who uses XB rather than XG because of the limitations of XG