Alex Dicken takes a look at Birmingham City's increasing ticket prices with some supporters set to pay 40 to watch next month's game against Leicester City
40 is fine if the product is good quality and the demand is there. Unfortunately, we aren't quite in that position.
When we are trying to build up the fan base it will take something a bit more enticing than a 40 quid hole in the wallet to lure back the missing 5,000 punters.
